<configuration>
   <artifact>org.wildfly:wildfly-dist:10.1.0.Final</artifact>
   <serverConfig>standalone-full.xml</serverConfig>
   <beforeDeployment>
     <commands>
       <command>jms-queue add --queue-address=demoQueue --entries=java:/jms/queue/demoQueue</command>
     </commands>
   </beforeDeployment>
</configuration>

[ERROR] Failed to execute goal org.wildfly.plugins:wildfly-maven-plugin:1.1.0.Alpha11:run (default-cli) on project my-project: 
The server failed to start: Command 'jms-queue add --queue-address=demoQueue --entries=java:/jms/queue/demoQueue' is invalid.
The command is not available in the current context (e.g. required subsystems or connection to the controller might be unavailable). -> [Help 1]

<command>/subsystem=messaging-activemq/server=default/jms-queue=demoQueue:add(entries=["java:/jms/queue/demoQueue"])</command>