3scale has an mechanism based on annotations and labels to automatically discover HTTP services. It is described here: https://access.redhat.com/documentation/en-us/red_hat_3scale_api_management/2.4/html/service_discovery/service-discovery-configuration-procedure#making-service-discoverable

We should add support for these to Strimzi / AMQ Streams. To be decided whether they should be added upstream or downstream only.