EWS on Windows: Figure out how to install without "Run As Administrator"

When creating a Tomcat service on Windows,
it has to be done in console started by right-clicking on a Command Line shortcut in Start menu, and selecting "Run as Administrator" - even if the Local Policy settings were set as per
https://docspace.corp.redhat.com/docs/DOC-60862

If not running that way, i.e., running under Administrator account, but normally launched console (Start->Run->Console->cmd), then it fails with the following being logged.

It would be nice to find a way to make this doable without such shenanigans.
Is that possible?

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C:\Program Files\Red Hat\Enterprise Web Server\share\tomcat6\bin>service install
The system cannot find the path specified.
Installing the service 'Tomcat6' ...
Using CATALINA_HOME: C:\Program Files\Red Hat\Enterprise Web Server\share\tomcat6\bin\share\tomcat6
Using CATALINA_BASE: C:\Program Files\Red Hat\Enterprise Web Server\share\tomcat6\bin\share\tomcat6
Using JAVA_HOME: C:\Program Files\Java\jdk1.6.0_22
Using JVM: C:\Program Files\Java\jdk1.6.0_22\jre\bin\server\jvm.dll
The system cannot find the path specified.
Failed installing 'Tomcat6' service

C:\Program Files\Red Hat\Enterprise Web Server\share\tomcat6\bin>
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