Datasource name bound in Naming Service is not the jndi-name attribute

Here is my datasource definition:

"data-source" => {
"JBTravel" =>

{ "jndi-name"=>"java:jboss/JBTravelDatasource" ...other settings }

}

When I do a JNDI lookup for "JBTravel", it's found successfully. If I do a JNDI lookup for "java:jboss/JBTravelDatasource", I get a NameNotFoundException. I think the wrong name is getting bound in the naming service.